Menu

Digital Marketing & Communications

Search, paid media, social campaigns, content and analytics, planned as one communications strategy.

Two marketers choosing between printed photo proofs and color swatches

Core Competency

Reaching the Right Audience, Then Knowing It Worked

Digital marketing and communications is how a program, office or organization reaches people online: through search, advertising, social media and the content that ties them together. Each channel works better when it is planned alongside the others.

Corvinus Business Solutions provides search engine optimization, Google Ads setup and management, digital advertising and paid media, social media campaign development and management, content strategy and development, digital communications strategy, and analytics and performance reporting.

The work draws on experience in marketing strategy and brand development, and sits beside the firm's accessible web development and public outreach capabilities, so campaigns, content and the pages they lead to can be planned together.

What We Do

Seven Areas of Digital Work

Search Engine Optimization (SEO)

Work that helps the right pages appear when people search for what a program or organization offers. It covers how pages are structured and written, the technical health of the site, and the other signals search engines use to judge relevance.

Google Ads Setup & Management

Google Ads accounts set up with a campaign structure, keywords and ads that match what the organization offers, then managed on a continuing basis. Management covers the adjustments to targeting, keywords, budgets and ads that keep spending directed at the searches that matter.

Digital Advertising & Paid Media

Paid placements beyond search, across the digital channels where an audience spends its time. Paid media extends a campaign's reach to people who are not yet searching, and is planned alongside the organic work rather than in place of it.

Social Media Campaign Development & Management

Social media campaigns developed around a clear message and audience, then managed once they are live. Development covers the plan and the creative; management covers publishing, monitoring and adjusting the campaign as it runs.

Content Strategy & Development

A plan for what to say, to whom and where, followed by the content itself. Content strategy decides which topics and formats serve the audience, and content development produces the pages, posts and materials that carry them.

Digital Communications Strategy

The plan that connects every channel. A digital communications strategy sets the audiences, messages and channels for a program or organization, so search, paid media, social and content work toward the same goals instead of separately.

Analytics & Performance Reporting

Measurement of what the marketing is doing. Analytics tracks how people find and use the site and campaigns, and performance reporting turns that into readable reports that show what is working and where to adjust.

Discuss your needs

How We Work

How an Engagement Runs

  1. Discovery

    We start with the organization, its audiences and what it wants people to do, and review any existing site, accounts and reporting.

  2. Strategy

    We set out the channels, messages and measures in a digital communications strategy.

  3. Launch & Management

    We set up and run the agreed campaigns, content and optimization work, adjusting as results come in.

  4. Reporting

    Analytics and performance reporting show what the work is producing and inform the next round of decisions.

Request a Consultation

Why Corvinus

Why Corvinus Business Solutions

Dual-Discipline Capability

Marketing, branding and digital design alongside business management and financial operations, under one vendor.

Modern Digital Capability

UX/UI, web design, digital collateral and branded templates aligned with agency communication needs.

WOSB / EDWOSB Certified

A certified Women-Owned Small Business and Economically Disadvantaged Women-Owned Small Business, eligible for set-asides and sole-source awards.

FAQ

Frequently Asked Questions

It is for federal programs, and for businesses and mission-driven initiatives, that need to reach an audience online, whether that means being found in search, running paid campaigns, building a social media presence around a campaign, or producing content that explains what they do. Some need a single channel handled well. Others need a communications strategy that ties several channels together. Corvinus Business Solutions provides each of these, along with the analytics that show what is working. Business owners weighing marketing alongside wider growth questions can also see our advisory services.

SEO is the work of helping a site's pages appear for the searches its audience makes. It covers the content of the pages, how they are structured and described, the technical health of the site, and the other signals search engines weigh. No one can guarantee a particular ranking, which is why SEO is paired with analytics that show what is changing. It also overlaps with accessibility, since clear structure helps both screen readers and search engines.

Setup covers the account and campaign structure, the keywords and search terms to target and to exclude, the ads themselves, and the tracking that lets results be measured. Management is the continuing work after launch: reviewing which searches trigger the ads, adjusting keywords, bids, budgets and ads, and reporting on performance. Setup gives a campaign a sound structure. Management is what keeps its spending directed at the searches that matter.

Search reaches people who are already looking. Paid media and social campaigns reach people who are not yet looking, so they build awareness that search alone cannot. The channels work best as parts of one plan: social and display campaigns introduce a program, and search captures the people who then go looking for it. Corvinus develops and manages social media campaigns and paid media alongside Google Ads, under the same digital communications strategy.

Digital communications strategy is the wider plan. It sets the audiences, the core messages and the channels for a program or organization. Content strategy works inside it, deciding which topics and formats will carry those messages on each channel, and content development produces the pages, posts and materials themselves. Keeping the two connected means the content being produced always serves a goal the strategy has set, rather than being written for its own sake.

It shows how people find and use a site and its campaigns: where visitors come from, which pages and ads they engage with, and which actions they take, such as submitting a form or signing up. Performance reporting organizes that into reports leadership can read, tied to the goals set at the start. Good reporting shows what is not working as well as what is, because that is what makes informed adjustments possible.

Yes. A public awareness campaign needs people to see it, and digital channels are where much of that reach comes from. Social media campaigns, paid media and search can carry a campaign's message to its audience, while analytics shows how far it is travelling. The campaign's branding, creative direction and educational materials are covered under Public Outreach, Education and Awareness Campaigns, so the creative and the channels that carry it can come from one firm.

Most digital marketing sends people to a website, so the site decides whether the effort pays off. A search result or ad that leads to a slow, confusing or inaccessible page loses the visitor it worked to attract. Corvinus also provides accessible website design and development, including landing pages and campaign websites, so the destination can be planned with the campaign and built to be usable by everyone who arrives.

A WOSB is a Women-Owned Small Business, and an EDWOSB is an Economically Disadvantaged Women-Owned Small Business. Federal contracting programs let contracting offices set certain awards aside for certified firms in these categories and, in some circumstances, award them on a sole-source basis. Corvinus Business Solutions is certified as both, which makes it eligible for set-asides and sole-source awards. The contracting office determines whether a given requirement qualifies under the rules current at the time.

Request a consultation through the consultation form or send a message from the contact page, describing your organization, its audience and what you want people to do. Federal buyers can also request the capability statement, which sets out our competencies and certifications on one page, and lists our NAICS codes. As soon as we have your details, we can begin discovery and agree the scope of the work.

Have a question we did not cover? Contact us.

Reach the People You Serve

Tell us who you need to reach and what you want them to do.

Request a Consultation

Request Capability Statement

Request a call back

Leave your details and Corvinus will call you.